Online public relations promises faster, more effective PR by driving online visibility of your press release to thousands of media web sites and blogs. But the most successful online public relations practitioners don't just distribute press releases and wait for the phone to ring. They take the time up front to develop thoughtful communications strategies and tactics that make their messages stand out - and the rules are still evolving.
To be sure, online public relations is fast becoming a cornerstone of strong PR strategy that includes an understanding of Search Engine Optimisation, social media, and communicating with bloggers. Chakra Public Relations Knowledge Centre offers practical advice and thought leadership on this important aspect of public relations.
We think Online PR is one of the most cost-effective marketing approaches for all types of business. But it's difficult to get right since it is often managed by different people and there's the overlap with SEO and social media marketing.