The easiest and most economical way to reach the masses is a BTL activity. This becomes the direct way to reach the target audience by doing the right kind of activity at the right time and place. Also, it is of utmost importance that the activity is different as it should catch the eye of the public and is lured to notice your campaign or activity.
Chakra Public Affairs, believes in working on newer and innovative ideas where the entire marketing plan or a BTL activity is based on a concept and ensures mass appeal. From activities in malls, cinema halls, market area to corporate complexes, we have done it all for many big brands. Small events in various neighbourhood colonies to market FMCG products and other brands is also our core strength.